Travels into the Dark Side of Trekkerdom

Gene Roddenberry was the Ray Kroc of things to come: the man who faced the pregnant void of futurity by building one of the most dominant, lucrative, and fiercely guarded franchises in the history of the entertainment industry. Over thirty years have past since the original Star Trek series hit the air, and Paramount's golden goose shows no signs of letting up: the series still dominates the syndicated TV drama market, merchandise sales have topped two billion dollars, and the...